It started today. Girl Scout Cookie sales. Susie has consistently sold about 220 boxes each year since we began our affiliation with the Girl Scouts. But she's aiming higher this year. The prize for 300 boxes must seem pretty great to her nine-year-old, tweeny self. (A radio pedometer.) (And yes, I know good and well that I could go out and buy her one and save myself the trouble, for probably under $15.)
So I started taking orders this morning and she'll hit the neighborhood (with a buddy! safety first!) either this evening or sometime this weekend. Or both, which would probably make sense. Last year we hit the neighborhood late in the sales window and a few folks had already ordered from other kids (how dare they?) and were honestly bummed that they didn't buy from Susie (because, look at her!)
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(How could you not?). So we're going early and often if we want to break the 250-box wall.
Sales strategies that work:
- Hit the house with the medical students first. They ordered a LOT of cookies last year. Like 10 boxes or so. If their order is listed first, it sets a tone. A "don't bother ordering just one box...you know you want more than that" tone. Because it's just as easy to deliver five boxes as it is to deliver one.
- Hang the cookie order form on the employee schedule bulletin board at work. Our union folks check their schedules um, daily, and they? Love them some cookies. (Especially when sold by a girl this cute!) (Okay, so they really like me a lot too, which probably helps the process.) (I should probably blog about why my union colleagues like me so much one day. It's fun to talk about.)
- Email the staff of a department that I interface with frequently. (Boxes sold within 5 minutes of email? 5.)
- Email neighbors and post on neighborhood message board (yes, my neighborhood has a message board, doesn't yours?).
- Don't underestimate your gay friends. My gay friends don't have kids and they don't get hit up by kids year 'round to Buy this! Buy that! so they actually have a few extra dollars to spend on cookies (hooray to my favorite gay who bought $42 worth of cookies the first year we sold them) and aren't totally sick of the whole "I'm a cute nine-year-old girl and I want you to buy something just because I tell you to" routine.
- Blog about it, and find cookie orders in the comments, at least from one anonymous poster. Thin mints, samoas, and tagalongs, right?
And that's all I've got.